A startup so good that sharks had to pitch their expertise to founders
By Sujata Sangwan January 15, 2023, Updated on : Sat Jan 14 2023 22:51:27 GMT-0800
- Paradyes claims to be India’s first semi-permanent hair colour brand that offers hair colours that last for 8-10 washes.
- Peyush Bansal called it a business that can create a category.
- Paradyes founders received many lucrative offers, but accepted a lower offer to bring the right sharks into their company – Vineeta Singh and Aman Gupta.
Few products pitched on Shark Tank Season 2 courted as much attention from the sharks as Paradyes — India’s first semi-permanent hair colour brand.
nspired by her own experiments with hair colouring, 26-year-old Yushika Jolly launched Paradyes in March 2021 with her husband, Siddharth Raghuvanshi. Based out of Ahmedabad, Paradyes aims to break myths surrounding hair colour, and go beyond the limited options (primarily browns and reds) available in the market.
““There are several myths about the damage that colouring might cause to your hair. We are here to inform our customers and audience about how they can experiment and style their hair without damaging them! Our products are Ammonia-free, Paraben-free, PPD-free, and damage-free,” states the company website.
